Hi Alma, we understand the discomfort some feel when companies publicly express their values. Big picture principles are shared by nearly everyone: show kindness, care for others, give generously, be thoughtful caretakers of our planet ... But when defining the more difficult “how?” and “how much?” it’s common to disagree and for the ideas to be assigned to one side of the political aisle or the other. Though conditions make it challenging to separate them, neither politics nor division are our goal. 

Our choice in speaking up boils down to this: The most important part of baking is that it brings people together in community. Initiating that connection is at the very center of who we are as a company. We’ve chosen to express values that we believe support a more inclusive community and people who’ve traditionally not received the full and fair benefits of society. 

Our hope is that you’ll choose to stick around and continue to bake along with us, even if you find you disagree with some of our efforts and messaging. There’s room for everyone in our kitchen, where we foster an environment of respect, kindness, and mutual understanding. 

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