It's also important to recognize the importance of minimizing sugar in recipes due to the harmful effects the sugar industry has on the environment. Making people more comfortable and familiar with reduced sugar or sugar alternative recipes that still taste great.
Harping on the great impacts consumers can make by trying gluten free and vegan desserts. Milling their own grains and testing recipes with grains rather than flour. Chickpea, quinoa, rice, oat, and amaranth flours are great gluten alternatives, can be cheaper if milled yourself, and better for the environment.
You are right in your decision to teach sustainability to consumers, it's majorly needed. Just another reason to continue supporting KRF.

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