Hi Ric, if you are referring to Pitchfest, our goal is to help create equity in the food system and in doing so unlock an important pathway to financial security for People of Color in the baking industry. We believe economic empowerment through entrepreneurship and career acceleration sets a direct path towards racial equality, poverty eradication and inclusive economic growth which leads to the improved well-being and security of communities of Color. Currently, 40% of the US population are People of Color but in the food and beverage industry, only 23% of founders, 19% of Natural Product Boards Seats and 16% of leadership positions are occupied by People of Color, according to the US Census and the 2019 JEDI/New Hope Benchmarking Survey. Underrepresentation can be attributed to People of Color being systematically excluded from our agricultural and food distribution systems for centuries. Plus, industry-specific barriers POC face including hiring bias, networking and knowledge gaps and lack of access to capital for diverse founders and more. Baking Pitchfest helps ensure People of Color have the connections, resources and access they need to be successful. We don't believe that this program is racist, but a way to level the playing field and welcome more diversity to our baking community. We believe measures like this enrich us all. 

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