Barb at King Arthur

September 25, 2021 at 10:24am

In reply to by Pete (not verified)

Hi Pete, we appreciate your willingness to share your honest feelings about this blog post. We understand the discomfort some feel when companies publicly express their values.

Our choice in speaking up boils down to this: The most important part of baking is that it brings people together in community. Initiating that connection is at the very center of who we are as a company. We’ve chosen to express values that we believe support a more inclusive community and people who’ve traditionally not received the full and fair benefits of society. Our hope is that you’ll choose to stick around and continue to bake along with us, even if you find you disagree with some of our efforts and messaging. There’s room for everyone in our kitchen, where we foster an environment of respect, kindness, and mutual understanding. 

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