Hi Jasmine, 

Thanks for sharing our message back to you here, which remains accurate — particularly in helping communicate with fans and customers who see our values-driven messaging as political and who express some discomfort. We see amplification of the lives and stories of LGBTQ+ bakers and those in our community as beyond political, but we understand the point being made. Nearly every topic of importance becomes part of political discourse today and they're often attributed to one side of the aisle or the other. Promoting political parties or individuals isn’t and hasn’t ever been our goal.

We hope you’ll feel some relief to hear from us that Christians have a strong and valued presence in our audience and on our team, as we also value those living within other religions or belief systems. Some would even say it’s long been the standard for many of our recipes and content to reflect mainstream U.S. traditions, which give a lot of weight to Christian holidays such as Christmas and Easter. That’s something we’ve sought to expand on, not to devalue or diminish its presence, but to better capture the broad and beautiful representation of our community of bakers. 

You can expect us to continue looking for ways to explore the intersection between baking and love, acceptance, and community, welcoming everyone to participate with respect even though there may be times when individuals don’t feel aligned with a particular message we’re sharing. Our goal is to bring people together around baking and we genuinely hope you find that it’s a goal that resonates with you, as we’d love to continue baking together. 

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