As a long-time King Arthur customer —who has even made a pilgrimage to the Vermont site— it warms my heart to see King Arthur support their LGBT customers. I can remember a time, not all that long ago, when businesses would be afraid to associate themselves with the LGBT community. Am I cynically disappointed that we are just one more consumer demographic? A bit. Do I long for the days when I was self-conscious about enjoying stereotypically gay activities such as baking? Not at all!

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