We're sorry to hear about the confusion, Nick! We're certainly not trying to hide anything here. To enlarge the ingredient list photo, click on the thumbnail and then hover your mouse over the larger photo above, moving it around until you are seeing the section of the photo you'd like to read. If you're still unable to read the ingredient list with the photo enlarged, we're happy to share it here. The ingredient list is as follows: Vital Wheat Gluten, Wheat Protein, King Arthur Unbleached Flour (Wheat Flour, Malted Barley Flour), Wheat Fiber, Whey, Sunflower Oil, Buttermilk, Cellulose Gum, Natural Flavor. 

We hope this can help to clarify! 

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