Thanks for joining the conversation about this brand new flour and for pointing out wheat’s traditional absence from Keto diets, Bella. Transparency is a cornerstone of all King Arthur processes — it’s why we’ve prominently listed wheat in the product name on package and accompanied it with an image of wheat berries. We want consumers to be immediately aware that this is a low-carb Keto flour that has a wheat base for those who are open to having the grain in their diet. For those who’d prefer to avoid the wheat ingredient, we recommend trying our highly popular Almond Flour.

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