The new crown and wheat logo is cleverly brilliant. Meaningful with a bold graphic style that is simply stunning. So pleasing it is to look at and enjoy that I am compelled to leave the flour package on display on my kitchen counter. Certainly it makes me more likely to stay with KA products, after all, if you put this much into your logo the flour must likely be of equal quality. I am a graphic designer with a number of industry awards in my background. I will be looking for KA in the awards list. I am thrilled to see your new graphic system.

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