Thanks for taking a moment to share your honest thoughts with us, Barbara. We’re sad to hear that the change to our logo has felt so affecting to you. While the logo is primarily about embracing who we are and have been for a long time – a baking company rather than only a flour company – our team understands that the way companies present themselves means something to their customers and we do our best to show our values, our quality, and our commitment to excellence in all measures of our presence. Customers can expect us to continue pursuing those goals on their behalf, and we sincerely hope you feel welcome in our virtual kitchen as we continue to share the joy of baking with everyone.

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