The new logo is bland and insipid, like something created by a corporate committee, and the reasons behind the change are, frankly, ignorant and offensive. You do know that King Arthur has absolutely nothing to do with the Crusades, right? Because the Arthurian Cycle is set about five hundred years before the First Crusade? I'm sorry to say that this kind of nonsense will prevent me from buying your products in the future. Fortunately, the days when King Arthur flour was the only decent option in a howling flour wilderness are long gone.

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