I've been an avid KAF customer for twenty five years--only a blip in the history of this great company--and fortunate to live locally to the KAF home.

Changing the logo, especially during the pandemic, is especially grating. I hate it. It gives the impression that the company is more generic, and just less than before. It has as much character as any big box stores...projects blandness rather than the full flavored specialness of the great company that it is.

Instead, I have always wished the logo would be added to by 10 sing the beautiful Guinevere image from years past IN ADDITION to the Arthur image, especially on products like the classic apron.

Of course I will remain a customer...but after 4 years of political turmoil and now a pandemic, I will miss the logo that projects the superior quality of the company. Yuck!

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