I’ve been cooking with King Arthur for well over 50 years and love your products. They will always be in my kitchen but I’m very disappointed with the change in your logo and name. Anyone who looks at your brand knows you offer more than flour. And the traditional logo was wonderful! The new one certainly does not impart the message of purity and positivity that the old knight did. Please rethink this even it you only include the old logo in miniature or on the back.
October 10, 2020 at 10:05am
I’ve been cooking with King Arthur for well over 50 years and love your products. They will always be in my kitchen but I’m very disappointed with the change in your logo and name. Anyone who looks at your brand knows you offer more than flour. And the traditional logo was wonderful! The new one certainly does not impart the message of purity and positivity that the old knight did. Please rethink this even it you only include the old logo in miniature or on the back.