Honestly, people talking as though they only bought King Arthur products because of a picture of a knight are baffling. I buy your products because of their quality, and I appreciate the recipes and blog articles and most of all the kind patience of KA employee-owners in responding to baking questions. Yeah, the picture of the knight was distinctive, but I'm sure I'll still be able to locate KA products on the shelf when I buy them in the grocery store (a lot of my KA purchases are online).

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