That crown looks as if it should belong to "Gold Medal Flour" and I have heard others express that thought. So many have reached out asking you to return to the former logo and you have turned a deaf ear. Since you have made it perfectly clear that you are not interested in the thoughts of your clientele it will be interesting to see if sales change moving forward now that the general consensus is that it is no longer "special" for "it looks like any other bag of flour on the shelf." King Arthur Baking Company no longer has any significance. What a mountain of discontent has been created for such unappealing new packaging. It appears the customer whose money you are after is no longer important.

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