Not a question, but a comment on your reply. Yes, you've given a very positive version of the reason for the changes that makes artistic/business sense, but carefully avoids any PC reasons involved. If such reasons exist (and I feel that they play at least some part), ignoring these comments seems the safest route. This is what gives PR a bad name; but I also realize that you're "damned if you do and damned if you don't." King Arthur has a new logo that is meaningful to staff who were looking for a reason to change and thought they were being clever, but the public seems to be unimpressed. Your logo is your business. I will continue to buy your products (but NEVER mixes) because they are the best. Quality is what counts!
September 3, 2020 at 4:38pm
In reply to Hi, Tom! We've made the… by kmayerovitch
Not a question, but a comment on your reply. Yes, you've given a very positive version of the reason for the changes that makes artistic/business sense, but carefully avoids any PC reasons involved. If such reasons exist (and I feel that they play at least some part), ignoring these comments seems the safest route. This is what gives PR a bad name; but I also realize that you're "damned if you do and damned if you don't." King Arthur has a new logo that is meaningful to staff who were looking for a reason to change and thought they were being clever, but the public seems to be unimpressed. Your logo is your business. I will continue to buy your products (but NEVER mixes) because they are the best. Quality is what counts!