Sigh. Yet another change to something for which I have great affection. It makes me sad.
I see clearly why you went for the minor name change, because you wonderful folks really do so much more than sell flour! Your site has become my favorite source for recipes I can always rely on as well as wonderful products of all kinds.
The logo, though---I will really miss that. I always loved seeing the knight on the package! Although I don't suspect you of evil motives in the change, I'm with others in thinking the new logo is unremarkable and bland. It seems like the old logo could have been simplified in some way for apps, etc., while retaining the visual reminder of your heritage.
And, honestly, I am a little concerned. Too often the move to "modernize" a look presages a move to change values and reduce quality or selection. I truly hope this is not the case with King Arthur.
I would like to cast a vote for having some "vintage" merchandise available. I know I'd like it, and from the comments, I wouldn't be the only one.

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