The new logo picture is cold and uninviting. It does not reflec the warmth, the wonderful products and the fact that this company is employee owned. This new logo just looks like "another industry" with no personal connection to its customers. The new name is fine as long as it remains King Arthur but that picture needs to be changed to something with more warmth and meaning.
September 3, 2020 at 10:38am
The new logo picture is cold and uninviting. It does not reflec the warmth, the wonderful products and the fact that this company is employee owned. This new logo just looks like "another industry" with no personal connection to its customers. The new name is fine as long as it remains King Arthur but that picture needs to be changed to something with more warmth and meaning.