I'm very disappointed the logo was changed along with the name change. King Arthur is now just another bag of flour on the grocery shelf.
Sadly, King Arthur Flour has joined the current chaos and rush to change and eliminate their history. Your history was important to your customers, your name respected and the old logo represented trustworthiness.
September 3, 2020 at 10:31am
I'm very disappointed the logo was changed along with the name change. King Arthur is now just another bag of flour on the grocery shelf.
Sadly, King Arthur Flour has joined the current chaos and rush to change and eliminate their history. Your history was important to your customers, your name respected and the old logo represented trustworthiness.