I am sorry to see you change. Everyone believes that there is a need to present a new face to the world. It is comforting to see an old friend in this time of trial. King Arthur always stood out on the self. We all know what the legacy of King Arthur and his round table states. Tradition is important in life as is history. It is comforting to see a product that cries out comfort. Your new logo may be trendy. It reminds me of Scandinavia modern, nothing to do with America grown flour. Yes, your catalogue has wonderful products and your product line above average. But you may lost me on this one.

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