I too do not agree with the logo change. Changing the name was a good move as it encompasses all you do. The first time I saw the new logo my reaction was negative, “Who did they sell out to?”. I have relied on KA for quality for years and like others have stated it was easy spot no matter where the grocer decided to place it. Now when in a hurry I can walk right by it without a second glance. Your quality stands out let your packaging do the same.

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