I’m a home baker and since my first trip to the King Arthur Store 15yrs ago your flour has been the only brand I’ve used. We now have a second home in VT. and always come to the store for flour, supplies and food. The original name and logo were always, and I believe still are, what your company represents. I agree with others that the new changes are not for the better. As the saying goes “if it ain’t broke, don’t fix it”.

• Reply