Congratulations. I like the new logo, although simple, it calls out attention on the shelf. Adding Baking Company makes it easier for new bakers to explore the wide variety of products you offer. I'm the only gluten free person in my household and it took me MANY years until I finally came across your many selections of flour, the best out there I may add. If I would have seen Baking Company on the box earlier-on I would have explored your website and saved me years of terrible flour experiences. Thank you for thinking outside the box and embracing change. Upward and Onward!

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