I'm a great fan of your flour. I have to say that I am not a "fancy" cook, nor need a lot of the items in your catalog, although I still love to look at it. When I saw that you changed your name, my first thought was, oh no, I suppose "King" isn't politically correct. Ridiculous. So - I'm glad that you retained the awesome "King Arthur" but you goofed on the logo. The knight was beautiful, special, eye-catching, distinct and classy. The crown looks like a child's drawing. Whoever was paid for this must be laughing all the way to the bank.

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