I have been a King Arthur fan for many years (just like many others). The name change is exciting and I am hoping that it is an indication of a wider selection of items, recipes, post,.... in the future. The company behind King Arthur for me stands for quality of web site content and of the products you sell. I feel that I can still count of that. The logo is less interesting to me but that's OK I do not read your emails, visit your web site or buy products because of it. So if changing the logo helps you then you should change it.... But keep up the good work. Also I would like to thank you for quickly restocking products here on your web site and at my local grocery store during the last several months (CV-19 related).
September 3, 2020 at 9:43am
I have been a King Arthur fan for many years (just like many others). The name change is exciting and I am hoping that it is an indication of a wider selection of items, recipes, post,.... in the future. The company behind King Arthur for me stands for quality of web site content and of the products you sell. I feel that I can still count of that. The logo is less interesting to me but that's OK I do not read your emails, visit your web site or buy products because of it. So if changing the logo helps you then you should change it.... But keep up the good work. Also I would like to thank you for quickly restocking products here on your web site and at my local grocery store during the last several months (CV-19 related).