The new logo is great! Very cool, eye catching, and appealing. Of course others are entitled to their opinions regarding the change.
In the store I shop at, no customers have been "confused" about King Arthur's logo change (and the store can barely keep it on the shelves).
Things change, ideas and understandings change. You either choose to move forward with them or choose to let things pass you. I'm embarrassed for some of the people whining and complaining about "losing" their flour company, if, your ancestors were in America during the Great Depression/ WWII what would they think about the pettiness?
It's still the same flour, geez.

• Reply