I don't mind the new name but I loved the old logo. I read and reread Howard Pyle's "The Story of King Arthur and His Knights" at least 4 times, growing up. So that logo is really what make me look twice at the brand. It had a sense of fantasy and conquest, which is what baking is to a lot of us. The new logo, though nice, just isn't as special. But at least the colors stayed the same!

• Reply