Wow, I have to say I’m shocked at how negatively people are reacting to the name change and new logo. Maybe it’s because I used to work in marketing - though more likely because I’m a grownup consumer - but good grief, companies change their branding, look and feel and logos ALL THE TIME. It’s about staying relevant in the marketplace. Where are all of these crazy conspiracy theories and “cancel culture” accusations coming from? The wheat crown looks “too pointy and ominous”? Really?! Well, everyone is entitled to their own opinion, so here’s mine: I love it. I actually think it’s kind of overdue. The slight name change more accurately depicts what the company has become, and the logo looks great. It’s modern, the wheat and crown graphics incorporate your pride in the legacy of the company. I look at it and think “Nice update!” Honestly never occurred to me that the change portends lower-quality products, an impending multi-national conglomerate buyout or any of the other negative comments I’m reading here. I do get that people are sentimental about what is familiar to them, and I respect those nostalgic comments. I think it speaks to a loyal customer base. But comparing the new logo to Sauron’s Evil Eye? Just settle down y’all.

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