Good question, Sylvia! When the logo with the knight was first designed, it was used on barrels of flour and in print. This was at a time when very detailed logos using an illustration style were the norm. Nowadays, logos need to be clear and communicate at a glance in a wide variety of scenarios never envisioned 100 years ago, from tiny icons on a smartphone to larger-than-life signage on the side of our manufacturing building here in Vermont. We hope you'll find, as we do, that the wheat crown stands out beautifully in all kinds of scenarios and communicates our history and values without any need to squint at it from afar. Happy baking! 

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