Totally saw this coming for a couple months now...especially given your recent leanings. So sad that another great American company is willing to participate in the iconoclasm and self-loathing that seems requisite for the culture not to cancel you. The name change? Fine, but the logo has nothing to do with aligning with 'values;' that's completely specious and a poor line that your PR team must have cooked up in anticipation of negative feedback. Just you wait until the crown comes under fire from your leftist employees. Perhaps the crown of wheat (I mean...?) will smack too much of the monarchical structure which was all too often 'dominated by old white men.' Let's face it -- the crusading cross on the knight's flag must have been too much. Heck, a knight must have been too much for half of these people out there. Very, very sad that Christian culture is so attacked, but this is how it must be it seems. Tell me I'm overreacting, and you can write it off as trivial, but deep down, you know this means something more than a rebrand. Save your disarming PR response for someone who'll buy it -- along with your products.
July 27, 2020 at 1:16pm
Totally saw this coming for a couple months now...especially given your recent leanings. So sad that another great American company is willing to participate in the iconoclasm and self-loathing that seems requisite for the culture not to cancel you. The name change? Fine, but the logo has nothing to do with aligning with 'values;' that's completely specious and a poor line that your PR team must have cooked up in anticipation of negative feedback. Just you wait until the crown comes under fire from your leftist employees. Perhaps the crown of wheat (I mean...?) will smack too much of the monarchical structure which was all too often 'dominated by old white men.' Let's face it -- the crusading cross on the knight's flag must have been too much. Heck, a knight must have been too much for half of these people out there. Very, very sad that Christian culture is so attacked, but this is how it must be it seems. Tell me I'm overreacting, and you can write it off as trivial, but deep down, you know this means something more than a rebrand. Save your disarming PR response for someone who'll buy it -- along with your products.