Congrats on 230 years! Your new logo is very sleek and modern. I really want to like it, but nostalgia has gotten the better of me. I'm not sure it'll feel the same without King Arthur on the bag! I think everyone would be relieved if he was kept around, or at least coexisting with the new logo. I'll be honest, I think your reasons for giving him the boot are rather weak. I don't think anyone was too concerned with the name or the imagery. When I hear "King Arthur", I think of flour. Love your products and the mission, though.

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