Hi, Scott! While once upon a time we were exclusively a flour company, we've been so much more than that for some time now. We could have kept a name that didn't reflect our wide variety of ingredients, the recipes and support we offer, our baking school and bakery, and more ... but we'd rather have a name that encompasses all that we do to empower bakers and that inspires us to do more for the baking community.
July 24, 2020 at 3:12pm
In reply to You never quite explain why… by Scott Mashburn (not verified)
Hi, Scott! While once upon a time we were exclusively a flour company, we've been so much more than that for some time now. We could have kept a name that didn't reflect our wide variety of ingredients, the recipes and support we offer, our baking school and bakery, and more ... but we'd rather have a name that encompasses all that we do to empower bakers and that inspires us to do more for the baking community.