Really? Do you really think the crown/wheat logo is classier than the beautiful mounted knight? Personally, I like the older, more charming, even historic, imagery, recalling tales of the knights of the round table. Sure, the new logo is simpler, but so is Land O Lakes’. Both changes forfeit the heritage and literature of the past for a minimalist, if not PC, aesthetic. I doubt if you would have lost any customers or loyal followers by maintaining your traditional, intriguing logo. Even now, children’s imaginations are sparked by lovely illustrations such as those, perhaps inspiring them to explore the magical world of baking sooner... Alas, such is progress.

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