Not to throw a wet rag on your party but.......
I'm really sad that you find it necessary to change your logo. I get the name change, but the previous logo is so much more classy than the lame crown. Wish you would reconsider, or at least keep it around to reinforce the heritage of this stoic brand.
I have been associated with longstanding brand/logo changes in my business career over the last several decades and in most cases it only diluted the strong heritage associated with the product.
I dont doubt that you will continue to passionately produce the world's best baking products, but you need to revere the roots that brought you this far and nurture that bloodline or it will not sustain your stature down the road.

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