So, you've changed your logo AND the name of the company? Why the HELL would you erase your beloved visual identity by doing this? Did a crappy focus group or ad agency talk you into this? The new logo is bland and painfully faux-modern. Congratulations on making your logo look like you went into business last week. I'm happy you think this is a wonderful, delightful idea - and not the alienating, public relations screw-up it actually is. I'll continue to buy your products despite this repulsive and absolutely uncalled for upgrade.

Best wishes,

B. Stockwell, Vermont

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