King Arthur All Purpose is my go to. It just works.
That said, I do miss the old logo. It reminded me of the times when I was a kid ‘helping’ my mother bake in the early 60’s. She was a Central American woman who won blue ribbons s at the New Hampshire State Fair for her apple pies. She knew baking and she swore by King Arthur. I’m sure a lot of highly paid branding experts concluded the mounted horseman had to go, but I’m saddened by this move.

• Reply