We apologize for any confusion, Stefanie — we meant to place the smooth side of the dough balls down. (Leave the seams facing up.) This will ensure that the top of the dough balls will have a clean appearance once the crown is flipped out of the brotform and placed in the oven. We hope that helps clarify, and if you have any questions while you're venturing into bread baking for the first few times, feel free to give our Baker's Hotline a call: 855-371-BAKE(2253). We're always here to help. Kye@KAF

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