Hi Nancy, Our cinnamon bits are little different than cinnamon chips. Cinnamon chips usually hold their shape like chocolate chips. Our cinnamon chips are little melt away bits. As they bake, the chunks dissolve and become bursts of cinnamon flavor. I haven't seen anything similar out in the marketplace, so I can't recommend an exact substitution. You can add about 1 teaspoon of cinnamon to enhance the flavor. Happy baking! 

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