These are two very different flours, Sue. Bread flour is a white flour that is slightly higher in protein content than All-Purpose Flour and, like All-Purpose Flour, is milled from only the endosperm of the wheat berry. Our White Whole Wheat Flour, on the other hand, is a 100% whole wheat, milled from the endosperm, germ, and bran of the wheat berry. It comes from a lighter variety than traditional whole wheat, which accounts for the lighter color and milder flavor, and its performance falls somewhere between that of all-purpose and traditional whole wheat. You can read more about both of these types of flour, and all our others, on the "Our Products" page of our website: http://bit.ly/2bvtUvt Our bakers are also here seven days a week and would be happy to explain more: 855-371-BAKE. Mollie@KAF

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