No, the Measure for Measure is not replacing our Gluten-free Multi-purpose flour, Lisa. You can continue to use it your favorite g-f recipes calling for a gluten-free flour blend. Measure for measure was designed to replace wheat flour in recipes for cakes, muffins, quick breads, pancakes and cookies. Measure for Measure comes in a 3 lb. bag and the cost is $9.95. Gluten-free Multi-purpose flour blend comes in a 24 oz. box and the cost is $7.95. Happy gluten-free baking! Elisabeth@KAF

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