The primary difference, Lisa is that the Measure for Measure flour has the xanthan gum mixed right in. It’s a whole-grain product with white flour taste, featuring the Whole Grain Stamp (13 grams per serving). It’s made with whole-grain brown rice plus sorghum, and fortified with calcium, niacin, reduced iron, thiamin and riboflavin. The Gluten-Free Multipurpose Flour should be used in recipes that call for Gluten-Free Flour. I hope that helps. Kye@KAF

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