Wheat flour and gluten free flour have different flavor profiles and performance properties, NBee, so yes, it would! Rather than play around with a conversion, we'd recommend trying one of our tested cinnamon swirl recipes that we've written for wheat flour like this one: http://www.kingarthurflour.com/recipes/cinnamon-swirl-bread-recipe Different ingredients and techniques, equally delicious! Mollie@KAF

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