Hi Meghan, we're sorry to hear you were disappointed with the flavor of the sourdough English muffins! I would recommend letting the dough sit out at room temperature for an hour before refrigerating. This may help develop more flavor during the 24-hour refrigeration period. Just deflate the dough, round it up and put it in a greased bowl with room to rise, and be sure to cover the bowl well so the dough doesn't dry out in the fridge. 

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