Gluten-free is definitely not a fad, although some may have jumped on the so-called bandwagon as what they perceive to be a healthier lifestyle. The biggest thing that has happened is that companies are now acknowledging that there need to be more products out there for people who have to live gluten-free. My mom has had to be GF for 30 years now and only recently has she been able to enjoy baked goods that others take for granted. We have experimented for years trying to come up with recipes that even come remotely close to anything edible. There are more and more people out there realizing that there is an answer to what has been making them sick. I commend King Arthur Flour for coming up with what I consider to be the best flours and mixes for GF EVER. The gluten free flour they produce is far superior and closer to regular wheat flour than any we have tried, and we have tried them all. I recently made zucchini bread with the GF flour and it was the best bread I ever tasted. A fad? Good heavens no. Thank you King Arthur!

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