Like "Paul from Ohio", I also use Muir Glen canned tomatoes (diced, whole, whatever is on sale (!), though have never tried their pureed tomatoes). They all seem to be very vividly colored--I've never had the problem PJ mentioned of pale-colored soup. They're organic so no coloring can be added. Non-organic is OK with me but I do check the ingredients labels if I buy a different brand to make sure that the product has no added water--just tomatoes, tomato puree or juice, salt, herbs (if not plain) and NO sugar (sorry, PJ), as sometimes sugar is added to mask the lack of flavor in the tomatoes. I just like the sugar for the way it cuts the acidity, Julia - I feel like I can't taste the tomatoes for all their acid. It's all personal taste - no rights or wrongs when it comes to cooking! :) PJH

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