May I make an ever so humble suggestion? Have you considered certifying your catalogs via the FSC instead of your current SFI? The FSC is much more credible and more highly thought of in the environmental community. Indeed, when I saw that your catalogs were backed by the SFI, at first I thought you might be a bit of a green-washing company. I later found that that does not seem to be the case and you seem sincere in your commitment, but to someone in the green movement, the SFI definitely gives you less credibility. Some relevant links: http://www.yale.edu/forestcertification/pdfs/auditprograms.pdf http://www.treehugger.com/files/2009/03/fsc-vs-fsi.php http://www.treehugger.com/files/2010/03/rumble-in-the-lumberyard.php http://heartofgreen.typepad.com/heart_of_green/2008/05/fsc-vs-sfi.html wiki articles: http://en.wikipedia.org/wiki/Forest_Stewardship_Council http://en.wikipedia.org/wiki/Sustainable_Forestry_Initiative I hope you'll check it out and give some sincere thought into switching to FSC, since I have a lot of respect for you guys and your interest in sustainable practices. Thanks, Katherine. I will bring that to our Stewardship and Catalogue teams for consideration. -Allison@KAF

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