This is SO inspiring to read about. We try to make informed decisions about the food we choose, always looking for local or humane options. It's difficult because what is written on the package, I often wonder how accurate it is and how companies can word things to make you think you're getting something sustainable and/or raised humanely when it may not be the case. I have high hopes that more companies will follow your practices. Yet another reason I will always 100% support King Arthur not only because your products are stellar, but because you CARE. I often feel I'm not able to do enough, but I can at least make choices with my dollars that will hopefully have some trickle down effect. Thanks April. It certainly can be difficult to understand various labeling and know whether it really means what you hope it does. But as you say, if every concerned consumer learns a little bit about these issues and makes more conscious purchasing decisions - voting with their dollars for products/companies they can really feel good about - it'll add up to a significant positive impact, and a message to other companies that it's time to think about more than only the bottom line! -Allison@KAF

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