For these bakers, Pride is about celebration and reflection
June is a joyous time to express their full selves.

For cookbook author Jake Cohen, Pride Month is about many things — including eating. “I typically throw a Pride Shabbat every year,” he shares. “One year I had 125 people in my test kitchen, and it was just a huge celebration for queer Jews and queer and Jewish allies.” He adds, “I think there’s something really magical about the shared communal experience of nourishing a community of people.”
On this point, Cohen is in good company. “We always like to say that a bakery is the heart of a community,” says Jason Becton, who owns MarieBette with his husband Patrick Evans in their community of Charlottesville, Virginia. “People know us as the French bakery that’s owned by two gay men who are married and have two kids. There’s something kind of soft radical about that in a way, that we have just become a part of normal life for so many people in this town.”
This understanding that baking is about more than buttery pastries and colorful cakes is echoed by bakers from across the LGBTQ+ community. For Pride Month this June, we spoke to a few of them about the intersection of baking and identity, as well as how their baking embodies the same soft radical power that Jason references. Here's what each of them had to share, in their own words.
April: For me, Pride Month is a way of showing pride in who I am. That I am a same-sex loving person. That I’m proud of who I am, proud of my relationship, and proud to be a business owner. We definitely knew when we opened the bakery that we wanted it to be a community space, that we wanted to be welcoming and inclusive for everyone. And being an LGBTQ+ business, we wanted to make sure we put that at the forefront, that anyone can come into our space and feel welcome, addressed with the correct pronouns. Transgender people can come in and be respected and appreciated inside the space.
[We received an anti-gay customer order] last year in July, and it was very disheartening that a person went and took the time to troll our bakery, to see if we would deny him the cake because of the homophobic slur he wanted. The community really stepped up and showed support for us during that time. So it was a sad moment, but it also was a moment of pride because we got so much support. And I think that’s because the community, regardless of what they think or feel, they still love our bakery and love us as people.
Jenni: Pride empowers me to pursue my dreams and follow my passion, which is baking. During Pride Month, we make our signature rainbow pride cake. We also do a very special trans pride cake, which shows the beautiful colors of the trans flag.
We are a proudly LGBTQ+ owned and run establishment. In today’s scary and divided political climate, with communities struggling with the pandemic, we want to create a safe and welcoming space for everyone and spread a little bit of joy and comfort through our sweet offerings. We want our bakery to represent inclusivity, warmth, and most importantly, PRIDE.
Hadar: I’m a proud person regarding my queerness. Working in the culinary industry, I have found that it’s really important for me to state who I am and make my place, whether it’s a bakery or a restaurant kitchen, because I was almost shocked how few queer people I was interacting with in kitchens. I would go into these work environments and be the only queer person on the whole staff.
All the clients I’ve had since I officially started working with clients have been queer. Every single one of them. I think it’s a mixture of people wanting to be comfortable and also wanting to support their community. Multiple people have said they’ve found me because they were searching for queer chefs. I think it’s been a really positive thing for my career.
Jake: To me, it’s about having it be normalized to see a chef that happens to be queer. It’s just as simple as the fact that queer people don’t eat differently. We are just like everyone else. It’s just part of our identity. Seeing chefs who are creating incredible food and knowing that they are living an openly queer life, to me that is everything. [In my book Jew-ish], I’m normalizing this conversation of two gay men meeting, falling in love, blending families and recipes and traditions and gatherings, and no one’s blinking an eye. Because it’s completely normalized, and it’s completely surrounded by love and joy.
When I talk about how the queer community has looked out for me, I want to then pay it forward; to me, that is the baseline. I think going above and beyond is thinking about how are you going to pay it forward for the communities that don’t look like yours, because the queer community is so vast? How am I going to look out more for trans people, or gender non-conforming people, or queer women who have a much more difficult time when it comes to the restaurant industry?
Jason: Once I came out, I decided that the closet wasn’t ever going to be a place for me to be in again. It’s a liberating experience to be out and feel like you’re not hiding your true self. It's especially important to be visible for young people who see us as successful community leaders with a business. I think that’s important because when I was a kid, there weren’t as many examples of that to look up to.
During Black History Month and Pride month we put stencils on our bread of different Black Americans or different LGBTQ+ people from history and the present day to celebrate them and educate our community. Last year we featured Danica Roem, who was the first transgender person in the Virginia state Congress. We’ve had Bayard Rustin on our bread, who worked in the ’60s with Martin Luther King Jr. but was not in the spotlight because he was gay.
Sicily: For me, Pride is about celebration. But for a lot of us, it’s also about resilience and strength. Because that’s what it was rooted in, quite frankly: the fight back. I’ve always been very aware that I live in three realities: the reality of being a woman, the reality of being Black, and the reality of being queer. So Pride and Juneteenth coming together, it just really makes me feel hopeful and brings me love and joy in my community.
I think if we’re super particular about celebrating who we all are, down to the micro things, if we’re very particular about my race, sexuality, and identity as well as yours … if we can normalize that, then we can change the world. If we become very particular about how people are beautiful and how we celebrate them, it normalizes who people are.
Sana: This is a month when we all deserve to be visible, regardless of how or when we came out. Pride is really a hard-fought time to claim space. I think as a business owner, it feels like a time that I can bring my full self to the industry, this month of being like “I’m gay, hi!” Really, it’s about joy. And it’s about owning who you are. Those sound like such cheesy things, but I know that to teenage me, knowing that I deserve joy and to be whoever I wanted to be was something I didn’t know was possible.
As a business, we’re a 60% queer team; we’re from all kinds of different identities and backgrounds. I initially started this business knowing that I wanted to be a queer business, but I didn’t know what that meant. In 2016, nobody was saying that. We got a lot of hate for that. I think now that we have this team, it really feels like this is why I stuck to that word. I wanted to create space for people like me to bring their whole selves to work. My team is incredible, and I think they’re so incredible at their job because in a lot of ways, they feel fully seen. They have a place where all their identities are welcome.
This Pride Month (an observance in celebration of lesbian, gay, bisexual, transgender, and queer people, as well as other identities), King Arthur Baking Company is raising awareness for The Trevor Project, the leading national organization providing crisis intervention services to LGBTQ+ young people under 25. We've donated to The Trevor Project and we encourage you to do so as well: www.thetrevorproject.org
June 8, 2021 at 11:26am
In reply to The reason I have always… by Susan Long (not verified)
Thanks for reaching out, Susan. For all its incompleteness, we’re grateful for strides made in our LGBTQ+ friends, family, and community members achieving the degree of acceptance and normalization they have today. Despite advances made in acceptance and toleration, many LGBTQ+ people continue to face grave challenges. This includes increased instances of threats, physical harm, mental health challenges, and higher rates of both considered and attempted suicide. These risks amplify further for transgender, non-binary people, and LGBTQ+ people of color. Celebrating relationships and places that protect and love our LGBTQ+ friends, family, and community members shouldn’t contribute to a false sense that these barriers and serious risks disappeared into a bygone era, but should instead be taken as a contribution towards achieving the complete normalization, the unreserved love and respect, and the freedom of each person to live in joy as their authentic selves.
June 17, 2021 at 11:14am
In reply to Thanks for reaching out,… by mmoss
Morgan, it makes me wonder if you ever read my comment or just used it as a springboard to continue your emphasis on placing PRIDE on the stage of King Arthur. I guess how I feel and my discouragement on where this company’s heading means very little to you. Where are my rights, feelings, needs? I just want to bake, talk about recipes, good products NOT be bombarded with social issues. I guess if I don’t share your social views I’m not welcome or am considered intolerant. I just want to bake. It’s an escape from everything. It’s my happy place - whether I’m male or female; black or white; homosexual, transgender, or heterosexual; Muslim , atheist or Christian. That’s not what draws me to a person. It’s their love for baking. But continually letting bakers put that in the forefront is divisive. Move on!!!!
June 17, 2021 at 12:08pm
In reply to The reason I have always… by Susan Long (not verified)
I agree Susan.
July 31, 2023 at 10:41pm
In reply to The reason I have always… by Susan Long (not verified)
I couldn't agree more. King Arthur is the only flour I've ever purchased because of its quality. A few years ago I stopped watching TV; suddenly so much was being forced on me and it was overwhelming. When I learned that the 'Pride' information was brought into our children's classrooms without the Parents being told I was shocked and that was my breaking point. So I made the decision to vote with my money. Luckily I found a small town flour company who will be getting my money. As far as I'm concerned, the 'Brave' people of our country will always be our Military. Period. I came to this site just to see if KAB was GMO or not, very disappointed with that answer also.
June 4, 2021 at 10:33am
Companies and corporations should stop political activism and concentrate on selling their products.
The culture of a society is as diverse as the personalities in that society. I am tired of having an agenda to which I do not ascribe bring constantly pushed on me.
June 6, 2021 at 10:29am
In reply to Companies and corporations… by Mark Allen (not verified)
Well said, Mark! Thank you. I so agree!
June 6, 2021 at 12:39pm
In reply to Companies and corporations… by Mark Allen (not verified)
Because of the laws governing political contributions many corporations are heavily involved in politics already. As the consumer it is your right to support or not their businesses because of what they politically support. That being said, your statement about having an agenda pushed on you shows the diversity in society is incomplete because of people like you. People who feel you have the right to control others actions! Saying this in a very specific manner to make you feel how my control of your words is much like what you want to do to others. What makes you so special? Absolutely nothing!
June 6, 2021 at 1:46pm
In reply to Companies and corporations… by Mark Allen (not verified)
Amen.....I just wrote the company about this and said "I love your recipes and all that I can learn but who cares about non binary stuff that everyone is trying to stuff down our throats. Let's stick to cooking
There response was...."Hi there,
Thank you for contacting us here at King Arthur Baking Company.
We understand the discomfort some feel when companies express their values. Big picture principles are shared by nearly everyone: show kindness, care for others, give generously, be thoughtful caretakers of our planet ... But when defining the more difficult “how?” and “how much?” it’s common to disagree and for the ideas to be assigned to one side of the political aisle or the other. Though conditions make it challenging to separate them, neither politics nor division are our goal.
Our choice in speaking up boils down to this: The most important part of baking is that it brings people together in community. Initiating that connection is at the very center of who we are as a company. We’ve chosen to express values that we believe support a more inclusive community and people who’ve traditionally not received the full and equitable benefits of society.
Our hope is that you’ll choose to stick around and continue to bake along with us, even if you find you disagree with some of our efforts and messaging. There’s room for everyone in our kitchen, where we foster an environment of respect, kindness, and mutual understanding.
We hope to continue our baking journey with you. Please feel encouraged to reach out to us if we can answer any additional questions.
Sincerely,
Then I said...."Okay fine if that is your policy and inclusiVity is your goal when could I expect to see some of your Christians promoted in the same way
No comment from them so far.....
June 8, 2021 at 5:00pm
In reply to Amen.....I just wrote the… by Jasmine (not verified)
Hi Jasmine,
Thanks for sharing our message back to you here, which remains accurate — particularly in helping communicate with fans and customers who see our values-driven messaging as political and who express some discomfort. We see amplification of the lives and stories of LGBTQ+ bakers and those in our community as beyond political, but we understand the point being made. Nearly every topic of importance becomes part of political discourse today and they're often attributed to one side of the aisle or the other. Promoting political parties or individuals isn’t and hasn’t ever been our goal.
We hope you’ll feel some relief to hear from us that Christians have a strong and valued presence in our audience and on our team, as we also value those living within other religions or belief systems. Some would even say it’s long been the standard for many of our recipes and content to reflect mainstream U.S. traditions, which give a lot of weight to Christian holidays such as Christmas and Easter. That’s something we’ve sought to expand on, not to devalue or diminish its presence, but to better capture the broad and beautiful representation of our community of bakers.
You can expect us to continue looking for ways to explore the intersection between baking and love, acceptance, and community, welcoming everyone to participate with respect even though there may be times when individuals don’t feel aligned with a particular message we’re sharing. Our goal is to bring people together around baking and we genuinely hope you find that it’s a goal that resonates with you, as we’d love to continue baking together.
June 9, 2021 at 6:02am
In reply to Amen.....I just wrote the… by Jasmine (not verified)
Jasmine please don't speak for all of us Christians. Your interpretation of Christianity may be opposed to people being treated fairly and you may be triggered by folks fighting oppression and/or celebrating freedoms...but please don't convey that as a broad Christian Trait.
My version of Christianity is to love thy neighbor & that we are all created in the image of God. What you do to the least of us...you do to me. I don't think LGBTQ folks are less than but even if you do...this passage explains that treating people you consider less than poorly is like treating God poorly. As Christians...we are not victims nor are we oppressed. Christianity is the majority religion in our society. Other religions and other belief systems are a vital part of our society as well.
A cake always taste better when it's baked with love & King Arthur Flour!
Pagination