So who wanted to get rid of the cross on the flag? If you just changed that flag symbol, people would have caught on so you just changed the entire thing? It was good for 250 years and the logo was " Guided by the attributes of King Arthur’s legendary Knights of the Round Table — purity, loyalty, honesty, superior strength, and a dedication to a higher purpose". And that no longer reflects who you are? I always looked for the logo of the knight when hunting for your flour on the shelves. Now instead of something classical and meaningful I can look for a generic and boring crown? And to think that you were my favorite company.

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