It still says "King Arthur Baking Company" so changing the logo doesn't bother me at all. Still the same wonderful products and same great bakers answering any question I may have. I've only been using King Arthur flour for 20 years, before that it was another great supermarket brand my Granny used. KAF is much better and haven't used anything else since! Also have many of the pans and other products you carry. Same great products, same great employee owners and bakers so from the horse to the wheat sheaths, I'm happy for the modern update! I have two starters I've used now for 20 years and it's still going strong, even if I forget to feed on time! Onward and upward, for a few more hundred years!
Happy baking!

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